For any online seller, good packaging is invisible when it works and very expensive when it fails — damaged goods, refunds, and bad reviews. Here's a practical guide to packaging your products so they arrive safely, every time.
Step 1: Choose the Right Outer
- Corrugated boxes for anything rigid, heavy, or fragile.
- Poly/courier bags for soft, unbreakable items like clothing.
- Padded mailers for small items needing light protection.
Step 2: Cushion the Contents
- Wrap each item in bubble wrap or packing paper.
- Fill empty space with void fill so nothing shifts.
- The product should not touch the box walls.
Step 3: Seal It Properly
- Use strong packing tape — not cello tape.
- Seal with the H-taping method: along the centre seam and both edges.
- Reinforce the base, which takes the most stress.
Step 4: Label Clearly
- Print the address label clearly and stick it flat.
- Add "Fragile" or "This Side Up" where needed.
- Cover the label with clear tape so rain doesn't smudge it.
Step 5: Weigh and Measure
Courier charges depend on weight and size (volumetric weight). Measure before you ship to avoid surprise charges — more on this in our box-size guide.
Common Mistakes to Avoid
- Oversized boxes with loose contents.
- Reusing weak, damaged boxes.
- Under-taping the seams.
- Skipping cushioning to save a few rupees — it costs more in returns.
The Bottom Line
Good packaging protects your product, your margins, and your reputation. A little care at the packing table saves a lot at the returns desk.
Find boxes, mailers, tape, and cushioning at Novellaatelier — free delivery across India, with 7-day returns.